Business etiquette across the globe

Securing new business can be tricky even on home turf, so imagine the added difficulties of embarking on a new business relationship with a foreign counterpart.  The old adage goes that ‘you only get one chance to make a first impression’ and that carries even more weight when we’re talking cross-culturally.

Cultural know how
It not only makes good business sense to research your counterpart’s business but also their culture and the expected business etiquette too.  Familiarise yourself with the appropriate business greeting and a few words of the language.  Also consider how your business approach could be interpreted and make adjustments where necessary to make sure you get off on the right foot.

Translation servicesWhen in Rome…
For instance a firm handshake and maintaining eye contact is deemed a sign of trustworthiness by Russian business associates.  And the Japanese will be impressed if you master a bow on greeting, although they will accept a nod of the head or handshake from a foreign counterpart.

A good understanding of what is and isn’t acceptable will ensure longevity of your business relationship.

Engaging the services of a translator and interpreter
Unless you are fluent in the language of your new business associate it is a good idea to get both a professional translator and interpreter on board to help with written and spoken communication. 

At Enigma Translation we pair you with a translator who is qualified in the source language and a native speaker of the target language.  And importantly they will also have expertise in the area that you require translation support as well as cultural and business understanding.

Our team of translators are 2,000 strong across the globe and cover over 114 languages.  They are fully qualified professionals with at least five year’s experience and only translate into their native mother tongue.  They are available when you need them, often at short notice, which is why we can offer a same day service or completion within 24 hours.

Enigma Translation interpreters can support you in telephone communication and meetings ensuring that everyone involved is ‘on the same page’ thus aiding smooth business running.  They are also invaluable for corporate events and networking events.

And finally…
As the exchanging of business cards is still commonplace in the world of business, it’s a good idea and nice touch to have your details translated into the relevant language or languages of your new business associates on the reverse of your card.  And yes we can help with that too.

If you would like to benefit from the help of our translators or interpreters, just give us a call at the office on +44 (0) 1604 750799, on our mobile on +44 07930326698 or send us an email to: enquiries@enigmatranslation.co.uk.  You can also use our free instant quote facility on our website and contact us through our Facebook page.

15 interesting facts about Enigma Translation and languages that you might not know…

  1. Translation servicesEnigma Translation was founded in 2004 by Graham Bowles who is passionate about creating easy access to the translation of business services with his team providing a fast, easy and professional service to businesses around the world
  2. Graham believes “The world of language translation can be a mystery to many people and barriers are built up, hence the name Enigma – meaning a puzzling thing or person. With Enigma Translation, it is not a barrier, it`s a gateway!”
  3. Enigma Translation offer a vital service in the world of translation as approximately 75% of the world’s population don’t speak a word of English
  4. Our professional translators can assist you with the world’s most widely spoken languages by number of native speakers and as a second language (according to figures from UNESCO – The United Nations’ Educational, Scientific and Cultural Organization) (source: bbc.co.uk), which are Mandarin Chinese, English, Spanish, Hindu, Arabic, Bengali, Russian, Portuguese, Japanese, German and French
  5. Of the oldest languages known, we can help you with Basque which is spoken in the Basque Country in Spain located on the French-Spanish border in the western Pyrenees and with the modern version of Hebrew predominantly spoken in Israel
  6. Enigma Translation assist businesses such as Barclaycard International, The Carphone Warehouse and Alstrom Power as well as individuals with their translation needs
  7. Our worldwide network of over 2,000 translators can translate over 114 languages
  8. We are fluent in all the Slavic languages including Macedonian, Polish, Russian, Bulgarian, Belarusian, Ukrainian, Serbian, Czech, Slovak, Croatian and Slovenian
  9. Our full time translators can usually complete around 2500 words each day and our full time proof readers can usually complete around 1000 words per hour
  10. Enigma Translation’s professional interpreters are available at short notice to support you with language interpretation from consecutive interpretation and simultaneous interpretation to whispered interpretation
  11. Most of the world’s languages are spoken in Asia and Africa which is why we provide translation assistance with many of the languages used in these continents
  12. Enigma Translation provide a fast turnaround offering a same day service or translation completion within 24 hours
  13. Dutch is said to be the easiest language for native English speakers to pick up, while research shows that for those native English speakers who already know another language, the five most difficult languages to get your head around are Arabic, Cantonese, Mandarin Chinese, Japanese and Korean (source: bbc.co.uk), luckily Enigma Translation can accurately translate all of these languages for you
  14. You can find us and ‘like us’ on Facebook
  15. You can contact us by telephone on +44 (01604) 750 799, by email or via our website for all your translation and interpreting needs

Translation for Hotels, Accommodation and Tourism

Enigma Translation is your key to opening the door to worldwide business. With the barrier of language broken down through profession translators, Enigma Translation can help you achieve your business objectives and goals.

Translation servicesHospitality and tourism is an international business. Promoting your destination to not only local traffic, but to international marketplaces is essential to a successful business model. By enabling your website, hotel information and company information to be translated into any one of the multiple languages on offer, you literally open your hotel doors to a plethora of new business opportunities.

 
Enigma Translation provides an expert translation service from professionals around the globe, around the clock. You can even have results within 24hrs.

Here we look at why using a professional language translation service is good for your business.

Why translate?
Using professional translation service, Enigma Translation, is good for you if you’re thinking about expanding your company. Or if you’re already an international organisation, think how many more captive tourist markets you can reach by appealing to a wider audience through their own language.

Why use a professional service?
Using a professional translation service like Enigma Translation ensures that the job is done professionally and correctly. There is no room for error in business and you need to make the right impression first time, every time. Using native speaking professionals, Enigma Translation ensures your company is properly represented and presented. When marketing your company to international clientele such as in the hospitality and tourism industry, you need to ensure that culturally sensitive issues, correct tenses and formal addresses ensures customs and cultural formalities are adhered to. While it is tempting to save money having a friend of colleague translate your text, you are not always guaranteed the right context is used for your information and how it in turn, reflects on your business.

How a professional translation service can help your hospitality and tourism business
The recent global recession has led many businesses to reassess their business models. Every customer is key and missing the mark because of poor translation is not an issue you need to take into consideration when using Enigma Translation. You can appeal directly to a target audience, capturing their attention to you rather than on your competitors. Go the extra mile for your guests as your conversion rates between website visits and bookings increase as the ease of booking for clients and customers is seamless.

Using a professional language translation service is good for your hospitality and tourism business through providing proficient experts to translate your business into a company that has worldwide appeal. Click to view your translation options from Enigma Translation.

Website translation

Have you noticed how the inclusion of multiple languages on product packaging has increased over the years?  Food products have benefited from this for a long time, but now more and more products often provide the directions for use, product name, description and ingredients in many languages.

This could be a reflection of our ever increasing multicultural society but is most certainly the result of companies repositioning their brands to become global super-brands.  Think Jif to Cif, Ulay to Olay, Opal Fruits to Starburst, Marathon to Snickers and so on.

Website translationAnd the point is?
Take your product or service.  Just as those companies have recognised that providing product information in a multitude of languages attracts and appeals to a wider customer base, so too could your product or service.  If you have an online presence in the form of a website and are hoping to reach a global audience, translating your website content into multiple languages is the key.

Why?
There are many reasons.  Not all Internet users speak or understand English.  For some it is not even their second language, which could mean you are not reaching as broad an audience as you might think with a website solely in English.

Although English is regarded as the International language of business, it’s now struggling to hold onto the top spot with other languages fast approaching as they become more widely used.

New clients and customers are more likely to use your service or buy your product if they fully understand what is on offer and this is best achieved in their own language.

Also your website’s content in the English language may be search engine optimised but it’s fighting to achieve high search engine rankings in an already overcrowded environment.  This is because search engine companies are primarily American and use computer languages that are a sub set of the English language, which means you are competing with a lot of other sites.

How can Enigma Translation help?
Our Website Translation service can translate your website into multiple languages.  Our professional translators have expertise in the languages and cultures of the target audiences you are trying to reach, as well as in website translation.

This will ensure that the translation of your website is:

  • Culturally appropriate including the content of images, gestures in images, logos and colours
  • Target audience appropriate
  • Navigationally appropriate to take into consideration that not all languages are read from left to right as with Western languages.  For instance Chinese and Japanese are read from top to bottom and Arabic is read from right to left
  • Accurate, in context and true to your brand

And in SEO terms your translated website’s linked keywords and phrases will score highly in search engine rankings because foreign language content is less prevalent than English.

If you want to open your virtual doors to more potential new clients and customers, give us a call on +44 (01604) 750 799, email us or visit our website or Facebook page to see how we can help you.

Marketing material translation

Marketing materials are often the first point of contact a consumer or business has with your product or service and can move a potential buyer to a purchaser or a user to a long term client.  Therefore it is imperative that your marketing materials work hard for you by making the right impression and getting your message across.

Translation servicesThe power of language
Having spent time and money on your marketing campaign and marketing materials to ensure your brand is well positioned in the local market; it would be a shame then to roll-out an inferior version globally.  Relying solely on your global audience having English as a first or second language and therefore understanding your message, product or service could mean you are excluding potential customers or businesses.

Why translate?
If your marketing materials are in the language of the country you are targeting then it goes without saying that you will reach a broader audience.  This is because consumers and businesses will feel more confident about your product or service.  Why?  Because they will fully understand your concept and what’s in it for them from the first point of contact to the post-sales support.

If you really want global success, translating or localising your marketing materials using Enigma Translation’s Marketing Translation service, will help you on your way.

Translation is only half the story
At Enigma Translation we know that you need more than just a literal translation of your marketing material.  We know that it is important to convey the context of your message, its aim and the tone of your brand.  We recognise that a clever play on words or a slogan that works well in your local market due to cultural connotations, may not translate well or at all into the target language.

Ensuring global acceptance
That is why we will assign you with a professional translator native to your target country to benefit from their cultural knowledge and an understanding of how best to re-phrase your message if necessary.  They will help you avoid both cultural and marketing faux pas with their specialist knowledge in all marketing and promotional disciplines, ensuring you are as well received abroad as you are here.

Helping your marketing materials reach further
We can translate your printed materials such as brochures, flyers, catalogues, newsletters, press releases and digital material in the form of website localisation, email newsletters, social media networks and blog content into whatever language you require.

We can help you promote your company, services and products to potential customers and businesses in the countries of your choice; and because business is always happening somewhere in the world, our same day service will ensure time zones are not an issue.

All you have to do is call.  You can reach us on +44 (01604) 750 799, by email, through our website or Facebook.

Website translation

Mandarin, English and Spanish are the most spoken languages in the world and therefore the most common languages of Internet users. 

Calling all Internet users
According to research by Internet World Stats for May 2011, there are 565,004,126 English language users, 509,965,013 Mandarin language users and 164,968,742 Spanish language users globally.  A contributing factor as to why English is at the top of the list is because the primary search engine companies are American and computer languages are also a sub set of the English language.

Get more than a slice of the action
However, despite English being widely understood around the globe and the international language of business, it is not the second language of every Internet user worldwide.  Therefore a website solely in English is not reaching the full market.  There are still pockets of attainable business to be had.

Wouldn’t it make sense then to translate the message your website is promoting into the native tongue of the audience or audiences you are trying to attract?  Wouldn’t it speak louder to new visitors?

Sending a clear message
Fully understanding what services or products are on offer from your website is essential to instilling trust in your new clients/customers.  If those clients/customers speak a different language, surely providing website content in their language or multiple languages is the obvious solution? 

Global aspirations
By using the website translation service of Enigma translation you can make yourself heard and understood across the Internet, potentially connecting with a broader audience where your competitors aren’t.  You’ll also benefit from your website’s linked keywords and phrases being in a foreign language as they will score highly in search engine rankings.  This is because there is less foreign language content online compared to English, hence less competition.  This will also help to improve your visibility.

Linguistically helpful
With the help of an Enigma translator you’ll not only benefit from their knowledge of the language and culture, but their expert knowledge of website translation too.  They’ll be on hand to advise you and should the need arise suggest a more culturally acceptable way of getting your message across. 

Fluent in over 70 languages
From English to Somali, Belarusian to Turkish, we’ve got the language skills to support your business across the globe. 

Communication in a multitude of languages is only a click away…visit our website for details, email us or give us a call on +44 (01604) 750 799 to chat about your website’s multilingual future.

Join us online on Facebook too.

Legal translation

Some might say that the terminology used in legal documentation may as well be in another language for all the sense it makes to us mere mortals.  Let’s face it we need a translator to put it into layman’s terms in our own native tongue, so that we might be able to address the issue at hand.

So just think how much more challenging legal documentation in another language actually is.  Not only do you need to understand the language but also the law of that country and how it may differ from your own.  And the repercussions on your business or yourself should you interpret it incorrectly could be catastrophic.

We love a challenge
If you find yourself in this situation whether it is through business or a personal matter, professional help is only a click away via the Enigma Translation website.  At Enigma Translation we offer language translation in over 70 languages thanks to our team of over 2000 linguists worldwide.


The need for accuracy

As with all translation accuracy is paramount and legal translation is no different.  Which is why Enigma Translation ensures that your translator will not only be qualified in the source language, a native speaker of the target language, but also have expertise in the legal area concerning your translation requirements.

Business or Personal
We know legal proceedings can be confusing and stressful at the best of times, let alone in a different language or country, but by using our language translation service for your legal translation, you will feel fully in control of the situation and understand every word.

We’re fluent in:
• Civil law translation
• Commercial law translation
• Criminal law translation
• International law translation
• Property law translation
• Employment law translation
• Probate and Family law translation

We’ve got time in any language
As time can play a crucial role in legal situations, whether your legal translation is a business or personal matter, Enigma Translation is fast and efficient and will even endeavor to get the job done within 24 hours if that’s what you require.

We speak your language
Give us a call today on +44 (01604) 750 799 or email us with details of how we can help you.

Check out our language skills on Facebook.