The growing importance of Website Translation

In previous blogs we have covered the merits of Website Translation and now it seem it’s becoming increasingly more important.  If your website is only available in one language then you may be missing a trick, but more likely numerous tricks.  If that language is English and you think you’ve got the monopoly on all web users, think again.

Website TranslationAccording to an infographic created by Smartling, 24% of web content was in Chinese at the end of 2011 and 27% of content was in English.  With Chinese hot on its heels, the days of the English language dominating web content could soon be coming to an end.

Take a look at these statistics from the infographic to see why:

  • Only 26% of Asia’s population (3.5 billion) are online but account for a massive 45% of the world’s web users.  Languages: Arabic, Azerbaijani, Bengali, Burmese and Chinese
  • Whereas 61% of Europe’s population (816 million) are online and only account for 23% of users.  Languages: Belarusian, Czech, Danish, Dutch and English
  • 78% of North America’s population (347 million) are online and account for 13% of users.  Languages: English, French and Spanish
  • 39% of South America’s population (597 million) are online and account for 10% of users.  Languages: Dutch, French, Spanish and Portuguese
  • 13% of Africa’s population (1 billion) are online and account for 6% of users.  Languages: Afrikaans, Amharic, Arabic, Berber and Chichewa

It would seem from these statistics that Chinese could easily surpass English as the number one language of the web in the very near future.  As the percentage of users in Asia increases, so will its current share of 45%.

The infographic also illustrates that:

  • In 2000, English was the dominant language online by a 26% margin
  • By 2005 English language online had shrunk by 7%
  • By 2011 English was still the number 1 language online but only by a 3% margin
  • Chinese has increased by 11% since 2005 and is the number 2 language online
  • China added more internet users in 3 years than exist in the USA
  • China, India, Nigeria, Russia, Iran added the most users from 2007-2010

The infographic also states that ‘Global e-commerce will grow 19.4% annually, reaching nearly $1T in 2013’, therefore doesn’t it makes sense to be part of that growth? 

This information makes a very persuasive argument as to why it’s time to shake off complacency, be proactive and make your website more accessible to the world’s web users.  The best way to achieve this is through Website Translation

At Enigma Translation we can translate your website content into as many languages as your business needs to ensure you reach a truly global audience.  Just think your company profile page in multiple languages, available to users worldwide and potential business or sales opportunities just around the digital corner.

Don’t let this global trend surpass you, contact Enigma Translation on +44 (01604) 750 799 or via email, our website or Facebook.

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