Securing new business can be tricky even on home turf, so imagine the added difficulties of embarking on a new business relationship with a foreign counterpart. The old adage goes that ‘you only get one chance to make a first impression’ and that carries even more weight when we’re talking cross-culturally.
Cultural know how
It not only makes good business sense to research your counterpart’s business but also their culture and the expected business etiquette too. Familiarise yourself with the appropriate business greeting and a few words of the language. Also consider how your business approach could be interpreted and make adjustments where necessary to make sure you get off on the right foot.
When in Rome…
For instance a firm handshake and maintaining eye contact is deemed a sign of trustworthiness by Russian business associates. And the Japanese will be impressed if you master a bow on greeting, although they will accept a nod of the head or handshake from a foreign counterpart.
A good understanding of what is and isn’t acceptable will ensure longevity of your business relationship.
Engaging the services of a translator and interpreter
Unless you are fluent in the language of your new business associate it is a good idea to get both a professional translator and interpreter on board to help with written and spoken communication.
At Enigma Translation we pair you with a translator who is qualified in the source language and a native speaker of the target language. And importantly they will also have expertise in the area that you require translation support as well as cultural and business understanding.
Our team of translators are 2,000 strong across the globe and cover over 114 languages. They are fully qualified professionals with at least five year’s experience and only translate into their native mother tongue. They are available when you need them, often at short notice, which is why we can offer a same day service or completion within 24 hours.
Enigma Translation interpreters can support you in telephone communication and meetings ensuring that everyone involved is ‘on the same page’ thus aiding smooth business running. They are also invaluable for corporate events and networking events.
As the exchanging of business cards is still commonplace in the world of business, it’s a good idea and nice touch to have your details translated into the relevant language or languages of your new business associates on the reverse of your card. And yes we can help with that too.
If you would like to benefit from the help of our translators or interpreters, just give us a call at the office on +44 (0) 1604 750799, on our mobile on +44 07930326698 or send us an email to: firstname.lastname@example.org. You can also use our free instant quote facility on our website and contact us through our Facebook page.