Marketing materials are often the first point of contact a consumer or business has with your product or service and can move a potential buyer to a purchaser or a user to a long term client. Therefore it is imperative that your marketing materials work hard for you by making the right impression and getting your message across.
The power of language
Having spent time and money on your marketing campaign and marketing materials to ensure your brand is well positioned in the local market; it would be a shame then to roll-out an inferior version globally. Relying solely on your global audience having English as a first or second language and therefore understanding your message, product or service could mean you are excluding potential customers or businesses.
If your marketing materials are in the language of the country you are targeting then it goes without saying that you will reach a broader audience. This is because consumers and businesses will feel more confident about your product or service. Why? Because they will fully understand your concept and what’s in it for them from the first point of contact to the post-sales support.
If you really want global success, translating or localising your marketing materials using Enigma Translation’s Marketing Translation service, will help you on your way.
Translation is only half the story
At Enigma Translation we know that you need more than just a literal translation of your marketing material. We know that it is important to convey the context of your message, its aim and the tone of your brand. We recognise that a clever play on words or a slogan that works well in your local market due to cultural connotations, may not translate well or at all into the target language.
Ensuring global acceptance
That is why we will assign you with a professional translator native to your target country to benefit from their cultural knowledge and an understanding of how best to re-phrase your message if necessary. They will help you avoid both cultural and marketing faux pas with their specialist knowledge in all marketing and promotional disciplines, ensuring you are as well received abroad as you are here.
Helping your marketing materials reach further
We can translate your printed materials such as brochures, flyers, catalogues, newsletters, press releases and digital material in the form of website localisation, email newsletters, social media networks and blog content into whatever language you require.
We can help you promote your company, services and products to potential customers and businesses in the countries of your choice; and because business is always happening somewhere in the world, our same day service will ensure time zones are not an issue.